Case Studies
Go Mobile
Business case
GoMobile was seeking a mobile content delivery system (MCDS) that would deliver high-quality, multi-media services, such as news, ring tones, video downloads and wallpapers from content providers and media sources. In addition, GoMobile needed a Content Management System (CMS) that would allow the company to effectively manage the mobile content quickly and easily, as well as monitor thee content sales statistics.
Solution
Running Code developed a server suite that includes direct integration to the networks of mobile operators and their billing systems, mobile content management systems and customer-facing interfaces. The MCDS solution supports ordering of multiple content types, including video, ring-tones, Java games, MMS cards and wallpapers. MCDS delivers these content types directly to the users’ phone via their WAP push in-box or via a WAP link to download after purchase. A modular architecture allows the system to work with all mobile operators and simplifies the creation of additional components such as location-based services. Using the MCDS server suite as a foundation, any mobile service can be quickly and easily brought to market. The fault tolerant hi-throughput web services for processing customer requests are capable of handling millions of transactions per day. The MCDS suite consists of:
- Content management systems for managing premium content to be provided to the consumers.
- Support center for tracking and out sourced customer care.
- Flexible web-based billing system.
- Royalty management via web-based portal.
- Delivery modules for providing paid for content to the consumer via WAP, MMS or WAP push inbox.
- Delivery modules for providing content on a subscription basis.
- Application interface for additional functionality such as:
- SMS dating services
- Community services
- Interactive Television services
Technologies
C++, Perl Scripts, Jakarta Tomcat, Apache, J2EE, +, Struts, Oracle RDBS
The customer care module.
